Tracked linkwww.tano.link/x7Kp9q2mWd312clicks
Link tracking
Every click attributed to the creator who drove it.
Creators can be your best revenue channel.We make them one.
Tano builds large-scale creator programmes that drive new customer acquisition. Recruitment, seeding, incentives and payouts are all handled for you, with our in-house strategists steering the programme with care.
What brands get:
- 3.5×
Growth in sign-ups and revenue at Skin+Me.
- +175%
Increase in revenue in two months at Fussy.
- +93%
Uplift in conversion rate at HelloFresh.
The worlds most ambitious consumer brands build their creator programmes with Tano
Consumer goodsFood & meal kitsRead the case studyEnergy drinksFlowers & giftingRead the case studyNon-alcoholic drinksWellbeingPersonal careHydration & electrolytesSkincareRead the case studyBaby careHaircare
How it works.
Your customers’ favourite creators, found, set up with a code and a link, and coached on what sells. Every order lands in your own reporting.
See where every creatorand every customer drops off.
Two funnels from your affiliate reporting. One follows creators from first message to first sale. The other follows their posts from impressions to new customers.
Creator funnelCreators
Contacted
3,140Engaged
40%1,256Posting
40%503Selling
43%214
Audience funnelShoppers
Impressions
4.2MLink clicks
1.4%58,800Orders
4.0%2,352New customers
70%1,646
+175%Increase in revenue in two months
Customers from creatorsare worth more. Here’s the proof.
Your new customers from creators, compared with every other new customer your store won in the same window. Like for like, from Shopify’s own lifetime spend.
Lifetime spend per new customerLast 59 days
From creators
£96.40Everyone else
£71.20
3.5×Growth in sign-ups and revenue
- LTV to CAC6.8×Lifetime spend against what each one cost
- Orders per customer1.9Against everyone else
- Repeat rate31%Placed a second order
Incentivise, coach, reward. Then do itagain, and again.
Every programme teaches us what to improve: which creators reach the right people, what motivates them to post, and which activity leads to first-time orders. Those signals shape the next round.
We learn what the ideal creator profile looks like
We start from your customers, their interests, their routines, and then find compatible creators for your identity. From there we build your Creator Personas: matching audience fit, content quality, and brand-safety criteria that every later recruit is measured against.
We recruit, gift, and get creators posting
Tano finds creators who fit your personas, then manages outreach, onboarding, product gifting and guidance. We track each creator from first contact through posting and sales, so your team can see what’s happening across the programme.
We reward what sells, and recruit more of it
Creators earn commission on sales, with agreed milestones unlocking further rewards. We compare first-time orders and acquisition cost across Creator Personas: where a persona beats your CAC target, our agents recruit more of it; and where it doesn’t, the budget moves to match.
We keep testing what leads to purchases
Our agents test outreach, products, content formats and incentives within your guidelines. Each creator’s response helps shape their follow-up, while creator sentiment shows us which rewards and support encourage people to keep posting.
Thousands of creators. No-one treated like a number.
One is waiting on a delivery, one has posted without a sale, and one is a single post away from their next reward. Tano holds the whole history of every creator: products, posts, payouts and conversations. Tano agents act on it, one creator at a time.
Everythingtrackedin one place.
Connect Tano with our Shopify app or API, and every creator action is attributed automatically.
Keymetrics,reported for you monthly.
Participation
- Creators posting
- Posts published
- Creators returning
Sales
- First-time orders
- New customer rate
- Tracked revenue
Costs
- CAC
- ROAS
- CPA
- Every cost includes the Tano fee
