How Bloom & Wild lifted paid CTR by 125% with creator-led ads
A Tano (tano.ai) creator programme case study.
A case study from Tano (tano.ai), the creator programme partner. DTC letterbox flowers and gifting across UK, DACH and France. Influencers were driving impact — but operational complexity was capping how far the channel could scale.
The problem
Influencers were driving impact, but operational complexity made scaling difficult.
Creators worked, but were impossible to scale through manual process. Sourcing fresh micro-influencers each month ate into the team's week.
Back-and-forth comms and post tracking created constant drag. Hard to scale creator-led performance without cannibalising brand relationships.
Outreach, negotiation, contracts, codes and commissions were manual and slow. Seasonal products demanded fresh creative every month.
Why Tano
A repeatable engine feeding paid social, with reporting that fit Bloom & Wild's structure.
- Central content library. Every creator post captured, tagged and searchable in one place.
- Automated outreach + tracking. No spreadsheets, no chasing — every step instrumented end-to-end.
- Slack-native collaboration. Native workflows across teams, brands and markets.
- Always-on creator sourcing. Fresh micro creators every month, briefed and ready.
- Paid usage on demand. Simple workflow to request paid rights / Partnership Ads.
- Customised reporting. Mapped to Bloom & Wild's internal structure and terminology.
The results
Always-on creators delivered measurable performance and major time savings.
- Creators stopped being a scarce, messy channel — they became a repeatable engine feeding paid social.
- Expanded from Bloom & Wild into additional brands and markets.
“Any time we have an idea involving creators, our immediate thought is to use Tano.”
Yasmin MacDonnell · Marketing Manager · Bloom & Wild
“Tano feels like an extension of our team.”
“Loving this — the ease of requesting paid ads and the clean view of exactly what we have the rights to is brilliant.”
“The team really understood our account and structure. It's been an ideal mix of warm and professional — we've had high levels of trust in Tano throughout.”