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How HelloFresh lifted CVR 93% with a hybrid creator model

Recipe boxes at national scale. HelloFresh needed more creator outreach without more manual work.

Client: HelloFresh
Sector: Meal kits
Result: +93% uplift in CVR

@taylorfrances_HelloFresh

What Ran

+93%
Uplift in CVR vs running the programme internally
5×
Increase in new customer acquisition since starting with Tano
−62%
Reduction in CAC since starting with Tano

Automated the manual workload behind the programme.
Scaled outreach volume beyond in-house capacity.
Fed learnings back into targeting and briefing.

Stephanie TerziyskiGrowth Influencer Marketing Manager · HelloFresh

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