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The strongest posts are surfaced for you, ranked on content fit and organic performance. Your team still chooses what goes behind spend.
Run hundreds of new ads a month,with no two the same.
Scale to thousands of organic posts a month, from creators chosen for audience fit and content quality. Your paid team picks the best-performing creative from creators who already know your product.
What brands get:
- +125%
Higher CTR than non-Tano ads at Bloom & Wild.
- −18%
Lower CPA than non-Tano ads at Bloom & Wild.
- 138+
Team hours saved each month at Bloom & Wild.
The worlds most ambitious consumer brands build their creator programmes with Tano
Consumer goodsFood & meal kitsRead the case studyEnergy drinksFlowers & giftingRead the case studyNon-alcoholic drinksWellbeingPersonal careHydration & electrolytesSkincareRead the case studyBaby careHaircare
How it works.
Your next ads, from creators whose posts already sell. Each is a post a creator chose to make for their own audience, so it reads as theirs, not as an ad. You license the best of them, with every fee and term agreed inside the rules you set.
License the poststhat already sell.
Every post your creators publish lands in your content library. Tano puts forward the ones worth licensing on two signals, performance and content fit, and checks each one is ready to run on Meta.
Posts that already sell
Ranked on the orders each creator’s code and link have driven for you. £1,240 in 14 days puts a post in the top 10% of your programme.
Posts built to run as ads
Format and craft that already work on your account: a hook in the first two seconds, product on screen throughout, no on-screen text to re-cut.
Cleared for Meta before you see them
Licensed music checked against Instagram’s own post data. No link stickers, no TV or film on screen, and no other brand in the frame.
Every winning adfinds the next one.
Run creator ads from your own Meta account and compare them creator by creator in the Tano Meta app. Tano reads every result and feeds it back, so winning hooks, formats and creators shape your next invitations, recommendations and licences.
01Code shared
Each creator shares a partnership ad code with their post, in the creator portal.
02Ad measured
Every ad is matched to its creator and post through the code, every day.
03Next round
What wins sets your next invitations, posts and licences.
More winners in the next round
Recruit, post, amplify. Then do itagain, and again.
Every round of creator content shapes the next. Tano’s agents manage thousands of creator relationships, with your team setting the creative direction and choosing what goes behind paid spend.
We set the standard for content
Tell us what your team needs: demonstrations, tutorials, and everyday product stories. You review the first creators and their work, and your feedback becomes Creator Personas: the quality standard every later recruit is measured against.
We keep creators posting with rewards
Creators choose from an agreed product range and share their experience in their own words. Tano manages outreach, onboarding, gifting and follow-up, whilst rewards give creators a reason to return. Monthly output targets are set against what your product costs to seed, so your volume never outruns your margin.
We turn the strongest content into ads
Shop organic posts to test, or invite a proven creator to make something specific. Tano manages the invitation, delivery, payment, and usage rights. Fees and licence terms are agreed before content runs.
We iterate on your programme over time
Your team’s selections and paid results help refine future recruitment, coaching and invitations. Tano also tests outreach, gifting, and rewards to learn what keeps the right creators contributing.
Thousands of creators. Personal support at every stage.
One is waiting on a delivery, one has posted and heard nothing back, and one is a single post away from their next reward. Tano holds the whole history of every creator: products, posts, payouts and conversations, so our agents can follow up with support that fits, and every interaction is measured in your reporting.
Usage rights, cleared before anything runs.
Pick a post, or take one of Tano’s recommendations. We check ad suitability, agree the fee and usage period, collect the signed licence, and pay the creator. You can see when every licence expires, and renew before it does.
Everythingtrackedin one place.
Inform every decision with real-time data, all in Tano.
Keymetrics,reported for you monthly.
Organic supply
- Posts published
- Active creators
- Returning posters
- Views and engagement
Content for paid
- Posts selected
- Rights secured
- Assets delivered as agreed
Paid results
- Spend
- Hook rate
- Hold rate
- CTR
- ROAS
- CPA
