How Skin+Me built a scalable creator engine with AI agents
A Tano (tano.ai) creator programme case study.
A case study from Tano (tano.ai), the creator programme partner. Personalised skincare on subscription. Skin+Me needed a predictable acquisition channel — without losing the human touch that made creator partnerships work in the first place.
The problem
Skin+Me needed a scalable, predictable acquisition channel — but was stuck in a manual workflow that hindered growth.
400 creators sourced daily via Gmail and trial tools. No automation for follow-ups, codes or payments.
One person managing every channel meant outreach capped quickly and consistency suffered.
The channel had the best CAC in the mix — but couldn't hit true scale on manual work alone.
Why Tano
AI agents did the heavy lifting; the Skin+Me team stayed in the loop for the parts that matter.
- Automated sourcing. Continuous, vetted shortlists matched to brand fit and historical signal.
- Managed outreach. A/B-tested, personalised messages at scale — no more one-off DMs.
- Seamless onboarding. End-to-end coordination of product, codes, contracts and rights.
- Human touch where it matters. Senior strategists handled the high-leverage creators and category nuance.
The results
Tano became Skin+Me's primary creator engine across acquisition.
- End-to-end sourcing, qualification and outreach automated.
- A/B-tested, personalised messaging at scale.
- FAQ handling plus link and code setup fully managed.
“AI doesn't replace the human; it unlocks the human.”
“You've removed all the admin stuff. I finally have time to focus on engagement — and we're on track for our biggest month ever.”
“I was anti-AI at first. I've changed my mind.”