Every ad channel goes programmatic. Creators are next.
We've raised $4.8m, a $4M seed led by Cherry Ventures, to make creators a performance advertising channel brands can buy like Meta or Google ads.
Guides and playbooks for creator programmes
How brands such as Bloom & Wild and Skin + Me find the right creators, set their terms and turn posts into ads. Written by the team that runs their programmes.
How to keep creators for the long term
Why creators drift away from brand programmes, why long-running creators are worth more than new ones, and how to keep more of them posting.